Pepsi Bows Out of Super Bowl XLIV

PepsiCo, which was the biggest advertiser during last February’s Super Bowl broadcast, has decided to sit out the game this year and focus its resources on online advertising. This comes after 23-year streak of using the massive sports event as the centerpiece for its marketing strategy. “In 2010, each of our beverage brands has a strategy [...]

What’s Happening?

I can’t remember my first tweet, but I do remember one thing–it did not answer the question “what are you doing?” Conceived originally as a mobile status service, for years Twitter operated under that prompt. “People, organizations, and businesses quickly began leveraging the open nature of the network to share anything they wanted, completely ignoring the [...]

The Web Moves Toward Inclusion

The Associated Press is reporting that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved the use of scripts other than the standard Latin characters for web domains. After years of debate, the decision to make the web more inclusive in this way by the nonprofit board’s 15 voting members received a standing [...]

Internet! You’re OLD!

The question of when the internet was born is a matter of some debate, but if you go by PC World’s version of things, then the web turned 40 yesterday: On October 29, 1969, the Internet came in not with a bang, but with a “lo.” Letter by letter, UCLA computer science professor Leonard Kleinrock sent a [...]

When Digital And Analog Don’t Coincide

Ali: Are you usually this friendly with strangers? She: Always. Ali: Any particular reason? She: A stranger is a safe place. You can tell a stranger anything. Ali: Suppose I put it in my book. She: You write fiction. Ali: So? She: So you won’t tie me to the facts. Ali: But I might tell the truth. She: Facts never tell the truth. Even [...]